Tips on Selling Home

Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

Two-story brick house with stone accents, a dark attached garage, and a landscaped front lawn.

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your real estate agent once you choose one so he or she can adjust your selling price accordingly.

Staged dining room with a woven pendant lamp, neutral table setting, and wooden chairs.

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Modern living room with a white sectional, two lounge chairs, and a wood slatted console.

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Tan single-story home with a three-car garage, stone accents, and landscaped lawn.

Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Single-story brick house with a gabled roof, mature trees, and a broad front lawn.

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

Modern dining area with a round table, cane-backed chairs, and a large window.

Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

Staged living room with a beige sofa, armchair, abstract art, and herringbone wood floors.

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Two-story Victorian-style house with a front porch, brick chimney, and leafy landscaping.

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your real estate agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

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Testimonials

Ashley was a fantastic realtor to work with! She is knowledgeable, caring, and dedicated to her clients. I am thankful she was there and able to walk us through the home-buying process. She is down to earth and great at making people feel comfortable no matter what stage of the process they are in. I would 100% work with Ashley again her approach limited the stress of the home-buying process!
Ashley was a fantastic realtor to work with! She is knowledgeable, caring, and dedicated to her clients. I am thankful she was there and able to walk us through the home-buying process. She is down to earth and great at making people feel comfortable no matter what stage of the process they are in. I would 100% work with Ashley again her approach limited the stress of the home-buying process!
Kristine B.
Ashley made a stressful process as easy as possible! As first time home buyers she was there to guide us through the process one step at a time. She went above and beyond when needed and had our best interest in mind! She shows how much she cares about her clients with the work that she puts in! Great communication the entire time. I will definitely go back to Ashley and refer anyone looking for an agent!
Ashley made a stressful process as easy as possible! As first time home buyers she was there to guide us through the process one step at a time. She went above and beyond when needed and had our best interest in mind! She shows how much she cares about her clients with the work that she puts in! Great communication the entire time. I will definitely go back to Ashley and refer anyone looking for an agent!
Katie D.
My recent home buying and selling experience with Ashley was nothing short of wonderful. She is knowledgeable, kind, responsive, and works hard for her clients every single step of the way. I never thought the process could be so stress-free! You can trust Ashley to listen to all of your needs and questions and give you experienced advice you can trust. I now recommend Ashley to all my friends and family who need a great realtor!
My recent home buying and selling experience with Ashley was nothing short of wonderful. She is knowledgeable, kind, responsive, and works hard for her clients every single step of the way. I never thought the process could be so stress-free! You can trust Ashley to listen to all of your needs and questions and give you experienced advice you can trust. I now recommend Ashley to all my friends and family who need a great realtor!
Deanna L.
Great experience with Ashley as my realtor. She went above and beyond to help navigate the entire process.
Great experience with Ashley as my realtor. She went above and beyond to help navigate the entire process.
Nicole J.
Ashley Beauford is a star! She guided me through two transactions, both buying a new home and selling the old. She anticipated needs and was on time or early with every deadline. Any time a professional was needed for a project, there was one ready to help. Both transactions were closed on short timelines which was not a problem with Ashley’s project management skills. Her staging abilities helped sell my property after 2 showings! I can’t recommend her highly enough!
Ashley Beauford is a star! She guided me through two transactions, both buying a new home and selling the old. She anticipated needs and was on time or early with every deadline. Any time a professional was needed for a project, there was one ready to help. Both transactions were closed on short timelines which was not a problem with Ashley’s project management skills. Her staging abilities helped sell my property after 2 showings! I can’t recommend her highly enough!
Lisa L.
Ashley is the best! After lots of research, I came across Ashley’s social media page and I instantly knew she would be the perfect agent to work with to help me sell my family’s house. Especially working with her from out of state, I felt I was in great hands. Very communicative, professional, informative, friendly, and reliable. I am truly grateful for all of Ashley’s hard work and help in the process of selling. 10/10 I would work with her again and again! Thank you, Ashley!
Ashley is the best! After lots of research, I came across Ashley’s social media page and I instantly knew she would be the perfect agent to work with to help me sell my family’s house. Especially working with her from out of state, I felt I was in great hands. Very communicative, professional, informative, friendly, and reliable. I am truly grateful for all of Ashley’s hard work and help in the process of selling. 10/10 I would work with her again and again! Thank you, Ashley!
Maria A.
I am so lucky to have found Ashley! She's such a fun person and was a great realtor to work with! She always had my best interest at hand and was determined to help me find my first dream home! If you're looking for a realtor, Ashley is your gal!
I am so lucky to have found Ashley! She's such a fun person and was a great realtor to work with! She always had my best interest at hand and was determined to help me find my first dream home! If you're looking for a realtor, Ashley is your gal!
Mackenzie S.
Ashley was great! We switched to her after starting our first home-buying experience with another realtor. She advocated for us and helped us with everything.
Ashley was great! We switched to her after starting our first home-buying experience with another realtor. She advocated for us and helped us with everything.
Ayan O.
Ashley was nothing short of fantastic. We switched to her after starting our first home-buying experience with a realtor we didn't think was a good fit. Switching to Ashley changed our entire experience for the good and we feel so lucky to have been able to work with her. She was very active in our search, always available for questions, super knowledgeable, helped a ton with our negotiations, and she is fun to be with. It was a pleasure working with her and I would definitely recommend!
Ashley was nothing short of fantastic. We switched to her after starting our first home-buying experience with a realtor we didn't think was a good fit. Switching to Ashley changed our entire experience for the good and we feel so lucky to have been able to work with her. She was very active in our search, always available for questions, super knowledgeable, helped a ton with our negotiations, and she is fun to be with. It was a pleasure working with her and I would definitely recommend!
Sydney T.
Ashley is absolutely amazing! I definitely recommend her for first time home buyers. She was there with us through every step of the entire process. She made it a truly magical experience.
Ashley is absolutely amazing! I definitely recommend her for first time home buyers. She was there with us through every step of the entire process. She made it a truly magical experience.
Jade K.

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